Elements and Performance Criteria
- Contribute to the development of promotional strategies
- Participate in discussions with relevant personnel about marketing and promoting artists as required
- Contribute ideas about activities that could be included in promotional strategies
- Compile information about the potential of all media outlets for promoting artists and creative acts
- Maintain documentation related to promotional strategies as required
- Assist with promotional activities
- Contribute to the development and distribution of promotional material to advance profile of artists
- Monitor and document the results of strategies to test the response of target markets to promotional materials
- Assist with the organisation of publicity opportunities for artists
- Maintain a database of industry contacts and sources of industry information
- Contribute to reviews of promotional strategies
- Compile data and information on the impact and effectiveness of promotional activities
- In consultation with relevant personnel prepare materials for meetings as required
- Participate in discussions with relevant personnel about revisions to promotional strategies as required
- Respond appropriately to constructive feedback on own work performance from relevant personnel